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http://arks.princeton.edu/ark:/88435/dsp0176537191k
Title: | The Princeton Study: A Comparison of the Sales Effectiveness of Television Advertising and Magazine Advertising |
Authors: | Grady, George William |
Department: | Psychology |
Class Year: | 1951 |
URI: | http://arks.princeton.edu/ark:/88435/dsp0176537191k |
Location : | This thesis can be viewed in person at the Mudd Manuscript Library. To order a copy complete the Senior Thesis Request Form. For more information contact mudd@princeton.edu. |
Type of Material: | Princeton University Senior Theses |
Appears in Collections: | Psychology, 1930-2023 |
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