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Please use this identifier to cite or link to this item: http://arks.princeton.edu/ark:/88435/dsp01xk81jk97g
Title: An Analysis of the Gould Scoring Factor Method for Advertising Evaluation
Authors: Miller, David Freeland
Department: Psychology
Class Year: 1950
URI: http://arks.princeton.edu/ark:/88435/dsp01xk81jk97g
Location : This thesis can be viewed in person at the Mudd Manuscript Library. To order a copy complete the Senior Thesis Request Form. For more information contact mudd@princeton.edu.
Type of Material: Princeton University Senior Theses
Appears in Collections:Psychology, 1930-2023

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